Snap’s 3D Asset Manager helps businesses build AR shopping experiences, enabling brands to request, manage, and optimize 3D models for any product in their catalog. “Much of our focus has been on making easier with 3D Asset Management.” Businesses are seeing AR Try-On results, which makes sense because you can try on a bunch of outfits without ever having to change your clothes, and it’s a much better consumer experience it helps people see what they feel comfortable wearing and how they want to express themselves,” said Spiegel.ĭuring the holy month of Ramadan, Snapchat also launched the Middle East and North Africa region’s first virtual mall, partnering with locally-renowned brands such as Namshi, al-Futtaim-IKEA, and L’Oreal, among others.Ī key market for Snapchat, the app has over 75 million users based in the MENA region, representing a growth rate of 33 percent year-on-year in monthly addressable reach, according to their latest figures, with around 20 million monthly users alone in Saudi Arabia. “AR shopping has been a major investment focus for us because the business group’s results have been so significant. Snapchat's try-on feature for AR shopping. The company collaborated with several others to make this happen, helping customers try items on before buying them without needing to physically undress. Initially launched in 2020, try-on allows users to use their cameras to try clothes, accessories, makeup, and eyewear virtually, enabling them to view the product on themselves while they move in real-time. One of the app’s most popular features includes the Try-On feature. Since January 2021, more than 250 million Snapchat users have engaged with AR shopping lenses over five billion times. has also become an attractive company to work with for businesses in the retail industry. In addition to its consistent subscriber growth, Snap Inc. What was once a vision for the future has become a reality, with AR being more accessible than ever for millions worldwide. Snap’s AR capabilities have expanded exponentially over the past few years. And I think for us, what has been so surprising in such a good way is seeing all the incredible things our community is creating that we could never have dreamt of ourselves.” “We are now at 250 million people engaging with AR every day on Snapchat alone, which is so exciting. has expanded its list of offerings to include new AR features, some of which can be used for gaming and online shopping, among others. With over 600 million monthly and more than 332 million daily active users worldwide, Snap Inc. There’s much excitement to use avatars for self-expression, but our focus is really on how we can enable that in augmented reality and not replace reality with VR,” the CEO said. “We recently did a drop for new Bitmoji fashion people tried on Nike products two billion times on their avatars. launches MENA region’s first-ever AR-powered virtual mall for Ramadan
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